Lead response automation · Home services · United States
Every inbound lead answered in under 60 seconds — day, night, weekend, holiday. Qualified by real conversation, booked straight onto your calendar, before your competitor has picked up the phone.
Silence is the most expensive thing you sell.
And you're giving it away every weekend
Saturday, 9:04 pm
A homeowner finds a stain spreading across the ceiling. She's worried, she's on her phone, and she's ready to spend ten thousand dollars tonight.
She fills out the quote form on your website. You already paid $280 to put that form in front of her.
No reply. She opens a second tab and fills out two more forms.
A competitor texts her back. Not a better roofer — a faster one.
She has an appointment booked for Monday morning. With him.
You open your inbox and see her name. You call. She's already handled it.
The arithmetic
A roofing lead costs between $250 and $328. That money is spent the moment the form is submitted — whether you answer it or not.
You don't have to believe in AI. You have to be able to divide.
What actually happens
It doesn't matter where it came from or what time it is. The clock starts, and it stops under sixty seconds.
Website form, Google Local Services, Facebook lead ad, or missed call. All of them, every hour of every day.
Service needed, urgency, address, insurance or out-of-pocket, best time to come out. It asks what your best CSR would ask.
Straight into the system you already run. You get a text with the qualified summary — nothing to log into.
For the ones who go quiet. Most shops follow up once, if at all. That's where the recovered revenue actually lives.
Active leak, open roof in the rain, structural damage — those don't get scheduled. They get transferred to you.
Leads received, answered, average response time, appointments booked, revenue attributed. On a dashboard, weekly by email.
Storm season
Hail hits on a Thursday afternoon. Every insured roof in three zip codes becomes a job, all at once, and the whole market gets four weeks to claim them.
In that window your ad spend doubles, your phone volume triples, and the leads you miss aren't spread across the year — they're all lost in the same fortnight. Whoever answers fastest takes the season.
Pricing
The guarantee: if your average response time goes over 60 seconds in any month, that month is free. There's nothing to argue about — the number is on your dashboard, measured every single lead.
Carrier messaging costs (roughly $20–50/month) are passed through at cost. Billed on the 1st, paid by ACH like any domestic vendor.
Straight answers
Fewer than 3% of people who reach a voicemail leave a message. The other 97% call the next company on the list. Voicemail isn't an answer — it's where a lead goes to die.
Between eight and five, Monday to Friday. Your customer finds the leak on Saturday night. That's not a criticism of your team — it's the shape of the problem.
They can. And they'd rather be answered by a bot in forty seconds than by a person on Tuesday. We never claim to be human — if someone asks, it says so plainly. The goal isn't to fool anyone. The goal is to book the appointment.
You're paying around $280 a lead and losing 38 a month. That's $10,640 of media spend going nowhere. This costs $2,500.
Good — keep it. We hand the qualified lead straight into it. This sits on top of what you already run and replaces nothing.
It qualifies before it books: service type, urgency, address, insurance or cash, timing. You get appointments, not tire-kickers. And anything urgent gets handed to a human immediately.
You already do. This is how we reached you — we filled out your quote form, we timed the silence, and we're showing you the receipt.
No call required
We'll send you exactly how long your quote form went unanswered, how three of your competitors responded in the same window, and what that gap is worth at your ticket size. In writing, today. No deck, no discovery call — just your data.
Send me my numbersOrevor Group · London | São Paulo